It’s a feeling. And it goes beyond just the idea of luxury behind the brand or the message written on the side. It extends into the very essence of how a message gets communicated. The typeface used, the image chosen, its exact rotation, the materials it's comprised of, the way it opens, the way it's perfectly form fitting. It all comes together to create a unique, memorable experience. An experience that transcends beyond a 2-dimensional paper or a 3-dimensional box. Something that goes beyond.